Messenger Marketing Automation
MESSENGER MARKETING AUTOMATION
21st century is truly the century of technology and creativity. Everyone has got the same equipment and tools and it’s up to you how you use them. In recent times online strategies are quite famous for marketing, and the most common method used is through Email.
It was a perfect way of endorsing your product for a long time but now new things have been introduced. The most famous social media platform is Facebook but will you believe me that you can easily do marketing of your product through it? Yes, you heard it right! Facebook messenger has introduced a chatbot system through which you can reach out your customer and introduce the product directly to them. which will indeed gonna make your messenger marketing automation game strong and bullet proof.
You can activate your chat-bot in messenger and then target the perfect audience for your product through it. You might be wondering if it’s a difficult task but a big no for it, it’s an easy job to do it and you can do it without anyone else’s help. Wondering how is that possible? Keep reading the article and everything is explained in detail below.
Facebook messenger is a messaging website that is developed by the Facebook company. It was first launched as a Facebook Chat in 2008, the company reviewed its messaging service in 2010, then released special iOS and Android apps in August 2011 and a standalone Facebook Portal Hardware phone based on Messenger in Q4 2018.
Later, Facebook introduced a dedicated interface (Messenger.com), and split the messaging functionality into the main Facebook app, allowing users to use the web interface or download one of the more permanent apps. In this year 2020 April Facebook company launched its official desktop messenger and the application is supported by Windows 10 and macOS.

Some fantastic points about Facebook Messenger are:
- The next thing which messenger is planning is that they are going to merge the messenger and WhatsApp which will create 3.3 plus billion users. It will make a common message platform for the 43 percent population of the world.
- 80% of businesses on Facebook want chatbot to be introduced as soon as possible.
- It’s the 3rd most used application in the world which is used by 68% of the total population.
- When compared to other applications, according to a survey mostly apps get deleted within 90 days of their installation. In percent, there is a total 71% application that comes under this category. Whereas messenger once installed mostly gets uninstalled after a long period.
- Headlines Lab says that they add which are posted on messenger are clicked 3.5 times more than the marketing email.
⇒ Facebook has already announced its plans to integrate the messaging platforms of the most popular messaging apps to allow messaging between Messenger, Instagram, and WhatsApp. Facebook is also said to be building less infrastructure so that users in one of its apps can connect with others using various Facebook apps.
⇒ Facebook chief executive Mark Zuckerberg also said he wanted the program to be completed. By integrating its best-known apps, Facebook can compete directly with Apple’s Message.
⇒ In the recent meet the company proudly announced its new feature in mobile applications which will be the game changer, which will carry the addition of screen sharing in the video calls.Through screen sharing you can control someone else’s device through your mobile application, it can be done in a video call of 8-16 people. You can do this in a meeting, with friends, family, or any one person you want to. The person who wants to use the device has to ask permission from the owner of the device and if the person agrees then you can use it freely. The motive behind this of Facebook is to keep everyone connected and spend a happy time.
⇒ Screen Sharing lets you share your screen live view so you can share almost anything. Whether you want to share memories from your camera call, shop together, browse social networks, and multiple screen sharing make it easy to stay connected and close with your loved ones, even if you’re physically separated.
⇒ Facebook has started to show the button to combine Instagram and Messenger communication systems. On Friday evening, several editors at Verge across the country on both iOS and Android devices saw the Instagram mobile app update screen with a message saying there is a new way to send a message to Instagram and a list of items that include a new colourful look to your conversations, more responses emoji, swipe-response, and one big one: chat with friends using Facebook.
⇒ Once you have received the update, the standard DM icon to the right of Instagram is replaced by the Facebook Messenger logo. Conversations on Instagram have brighter colours than ever before, and the messages of the sender change between blue and transparent as you go. However, currently, this feature is not available on Instagram but soon it will be introduced.
#3 What are chat-bots in Facebook messenger?
Basically, a chat-bot is part of messaging software that uses AI to communicate with people. The robots are designed to understand questions, provide answers, and perform tasks. From a customer’s point of view, they are time-saving and accessible. Instead of opening the app (stop downloading one), dialing, (using a search, or loading a web page, your customer can type a message, as they would a friend. Chat-bots have been around for a while for decades, and now, they exist on web pages, in apps, on social media that you name. Facebook Messenger bot is a live chat-bot on Facebook Messenger, which means it chats 1.3 billion other people who use Facebook Messenger every month. If you are on Facebook, you may already have a Facebook Messenger strategy. A Facebook Messenger bot is how you measure that strategy.
Marketing is and always has been one of the widest range of topics, as marketing is done on and off the field, one needs to give major efforts to master in marketing. And as we are living in a digital era, marketing has come up in a new light. Wherewith the right technique and right platform one can excel in marketing especially in digital marketing. Talking about digital marketing Facebook Messenger Marketing is the ace of this game. Facebook Messenger Marketing reaches a wide range of audiences by Facebook messenger chat platform. But it is very sad to know that out of 1.4 billion traffic on the Facebook platform only 1% of the public utilize this platform for business purposes.
Is Facebook Messenger Marketing Better Than Others?
Email Marketing | 5-10% visibility rate | 4-6% engaging rate |
Facebook Feeds | 1-2% post visibility | 0-1% engaging rate |
Facebook Messenger Bot | 60-80% open rate ( within an hour) | 50-70% engaging rate |
Well as you can see in the table how Facebook Messenger Bot covers a wide range of audience within a limited span of time, which is both time saving and targets high traffic.
Facebook messenger marketing automation is the hottest opportunity in digital marketing today. But a lot of marketers are not taking advantage of Messenger marketing. Infozium offers complete automation of ad campaigns on Facebook messenger. We are well equipped to run all the types of ad campaigns for products or services, create leads and sales funnel for any niche.
The advantages of messenger are multi-fold as compared to conventional marketing practices.
- Messages on Facebook Messenger have an open rate of 50-80%
- They have a click-through rate of 20%, especially when marketing campaigns like chat blasting are used
- The conversion rate is much higher up to 3-5x than Facebook desktop ads
- Facebook Messenger ads cost 30-50x less than conventional Facebook paid campaigns
What Makes Facebook Messenger Chat-bot Standout From Others?
There are many innovative and really great features added in Facebook messenger Marketing which makes it impossible for a Facebook messenger automation to go down. The features includes
- Comment Guard
- Reaches your audience directly without any mediator
- Messenger ads
- Saves money and time of the customer
- Easy to handle e-commerce transactions
- Comment Guard
By setting up a Comment guard on your Facebook post or ads, you link directly to your audience via comment as it allows your bot to send messages to people comment on posts or ads. The bots will send a by default auto-generated message in messenger asking the responder whether he likes to get more information about the business and depending on how the person reverts the bot will go on with further messages.
- Reaches Your Audience Directly Without Any Mediator
As mentioned above rather than the marketing email people click 3.5 times more on messenger. Since as buyers may respond (usually by pressing the CTA button – they don’t even need to type), they are more likely to back off from your advertising activities.
Also, Facebook Messenger has supported ads, which can be sent to anyone who has previously contacted your Page. Yes, this means you already have a list of subscribers. You can use these ads in conjunction with your chat-bot to target targeted customers.
- Messenger Ads
Messenger ads are ads that just by a click takes the audience directly to the messenger, where the bots are just on check to clear all your doubts and present you with the best of offers and services. Through which you can even get information about the people visiting your site or page. You also send follow-up messages to the clients if they give you the permission to do so.
Messenger ads take Facebook Messenger Marketing to another level of success and innovation.
- Saves Money And Time Of The Customer
Customers expect 24/7 availability but hate to wait. They keep asking the same question repeatedly.
If you spend a lot of time helping people track delivery, review your return policy, or book hire, a little automation will go a long way. Release your focus on tasks that Messenger chat-bot can’t do. Its interface looks like this.
- Easy To Handle E-Commerce Transactions
With the right text, bots can sell, too. The reason why it has such low drop-down is that it sticks with the original outlook of Facebook messenger.
Also, dynamic trading leaves room for customization as the bot makes suggestions.
Some Shocking Things That You Might Not Know About Facebook Messenger Chatbot:
- According to DigitasLBi in America 33% of the total population prefers to buy things from a chatbot. The buyer is likely to spend $55 more on each purchase. According to Myclever Agency if the chatbot was available 33% of the UK’s population would by clothing, food and other necessities from it
- One bad chatbot experience can be costly. According to a DigitasLBi report, it has been observed that the customer won’t use the chatbot service again when they have witnessed a bad experience. According to a Mindshare report, 61 percent of people may find it frustrating if a chatbot is unable to resolve a problem from a person.
- Xiaoice is a funny chatbot chat in China, according to Engadget. The average interval is 23 conversations per session (CPS). The highest-level CPS for all other chatbot conversations: 1.5 to 2.5.
- Online chat and messaging apps are a unique 29 percent of the way people communicate with merchants when making a purchase decision, according to [24] 7. rather than contacting the seller via email (27 percent).
- “Hello” and “hello” these 2 words are the most common words used by most of the chatbots to start the conversation. Some other common words are like “yes”, “Hi”, etc.
#1 How are all the businesses have been using bots?
Each bot is different from active business.
- They can help with general customer service queries, such as service delivery tracking and bookings. But they can also drive and be found picking up the right jeans, booking a flight to London, or ordering dinner.
- They can suggest lifting a T-shirt to go with those jeans or a kombucha bottle with that dragon bowl.
- They constantly remind you by showing advertisements that you forgot to purchase the shoes or the product you mostly visited recently.
#2 Why should a person prefer Facebook messenger bots for business?
There are two major benefits of using the Facebook Messenger bot.
- First, there is a low barrier to access for both you and your target audience. Facebook messenger has been declared as the 3rd most used application in the world.
- And it’s not just group conversations between friends and family. A recent Nielsen poll found that people think texting is the second-best way to communicate business. People exchange two billion messages and businesses more than Facebook Messenger every month.
Compare this with other mobile app markets, where 71 percent of users remove the app within 90 days. If you want to connect with your customers, building a Facebook Messenger bot is much cheaper than building a mobile app.
#3 What are chat-bots in Facebook messenger?
Basically, a chat-bot is part of messaging software that uses AI to communicate with people. The robots are designed to understand questions, provide answers, and perform tasks. From a customer’s point of view, they are time-saving and accessible. Instead of opening the app (stop downloading one), dialing, (using a search, or loading a web page, your customer can type a message, as they would a friend. Chat-bots have been around for a while for decades, and now, they exist on web pages, in apps, on social media that you name. Facebook Messenger bot is a live chat-bot on Facebook Messenger, which means it chats 1.3 billion other people who use Facebook Messenger every month. If you are on Facebook, you may already have a Facebook Messenger strategy. A Facebook Messenger bot is how you measure that strategy.