Messenger Marketing Automation

MESSENGER MARKETING AUTOMATION

21st century is truly the century of technology and creativity. Everyone has got the same equipment and tools and it’s up to you how you use them. In recent times online strategies are quite famous for marketing, and the most common method used is through Email.

It was a perfect way of endorsing your product for a long time but now new things have been introduced. The most famous social media platform is Facebook but will you believe me that you can easily do marketing of your product through it? Yes, you heard it right! Facebook messenger has introduced a chatbot system through which you can reach out your customer and introduce the product directly to them. which will indeed gonna make your messenger marketing automation game strong and bullet proof. 

You can activate your chat-bot in messenger and then target the perfect audience for your product through it. You might be wondering if it’s a difficult task but a big no for it, it’s an easy job to do it and you can do it without anyone else’s help. Wondering how is that possible? Keep reading the article and everything is explained in detail below.

 

Facebook messenger is a messaging website that is developed by the Facebook company. It was first launched as a Facebook Chat in 2008, the company reviewed its messaging service in 2010, then released special iOS and Android apps in August 2011 and a standalone Facebook Portal Hardware phone based on Messenger in Q4 2018.

Later, Facebook introduced a dedicated interface (Messenger.com), and split the messaging functionality into the main Facebook app, allowing users to use the web interface or download one of the more permanent apps. In this year 2020 April Facebook company launched its official desktop messenger and the application is supported by Windows 10 and macOS.

messenger marketing automationRecent studies say that Facebook is one the most widely used apps, where more than 80% people use Facebook on an everyday basis more than once in a day. Which itself makes Facebook as the one of the best marketing platforms.

Some fantastic points about Facebook Messenger are:

  • The next thing which messenger is planning is that they are going to merge the messenger and WhatsApp which will create 3.3 plus billion users. It will make a common message platform for the 43 percent population of the world. 
  • 80% of businesses on Facebook want chatbot to be introduced as soon as possible. 
  • It’s the 3rd most used application in the world which is used by 68% of the total population. 
  • When compared to other applications, according to a survey mostly apps get deleted within 90 days of their installation. In percent, there is a total 71% application that comes under this category. Whereas messenger once installed mostly gets uninstalled after a long period.
  • Headlines Lab says that they add which are posted on messenger are clicked 3.5 times more than the marketing email.

 

messenger marketing automation

 

Facebook has already announced its plans to integrate the messaging platforms of the most popular messaging apps to allow messaging between Messenger, Instagram, and WhatsApp. Facebook is also said to be building less infrastructure so that users in one of its apps can connect with others using various Facebook apps. 
Facebook chief executive Mark Zuckerberg also said he wanted the program to be completed. By integrating its best-known apps, Facebook can compete directly with Apple’s Message.
In the recent meet the company proudly announced its new feature in mobile applications which will be the game changer, which will carry the addition of screen sharing in the video calls.Through screen sharing you can control someone else’s device through your mobile application, it can be done in a video call of 8-16 people. You can do this in a meeting, with friends, family, or any one person you want to. The person who wants to use the device has to ask permission from the owner of the device and if the person agrees then you can use it freely. The motive behind this of Facebook is to keep everyone connected and spend a happy time.
Screen Sharing lets you share your screen live view so you can share almost anything. Whether you want to share memories from your camera call, shop together, browse social networks, and multiple screen sharing make it easy to stay connected and close with your loved ones, even if you’re physically separated.
Facebook has started to show the button to combine Instagram and Messenger communication systems. On Friday evening, several editors at Verge across the country on both iOS and Android devices saw the Instagram mobile app update screen with a message saying there is a new way to send a message to Instagram and a list of items that include a new colourful look to your conversations, more responses emoji, swipe-response, and one big one: chat with friends using Facebook.
Once you have received the update, the standard DM icon to the right of Instagram is replaced by the Facebook Messenger logo. Conversations on Instagram have brighter colours than ever before, and the messages of the sender change between blue and transparent as you go. However, currently, this feature is not available on Instagram but soon it will be introduced.

#3 What are chat-bots in Facebook messenger?

Basically, a chat-bot is part of messaging software that uses AI to communicate with people. The robots are designed to understand questions, provide answers, and perform tasks. From a customer’s point of view, they are time-saving and accessible. Instead of opening the app (stop downloading one), dialing, (using a search, or loading a web page, your customer can type a message, as they would a friend. Chat-bots have been around for a while for decades, and now, they exist on web pages, in apps, on social media that you name. Facebook Messenger bot is a live chat-bot on Facebook Messenger, which means it chats 1.3 billion other people who use Facebook Messenger every month. If you are on Facebook, you may already have a Facebook Messenger strategy. A Facebook Messenger bot is how you measure that strategy.

What Is Facebook Messenger Marketing?

Marketing is and always has been one of the widest range of topics, as marketing is done on and off the field, one needs to give major efforts to master in marketing. And as we are living in a digital era, marketing has come up in a new light. Wherewith the right technique and right platform one can excel in marketing especially in digital marketing. Talking about digital marketing Facebook Messenger Marketing is the ace of this game. Facebook Messenger Marketing reaches a wide range of audiences by Facebook messenger chat platform. But it is very sad to know that out of 1.4 billion traffic on the Facebook platform only 1% of the public utilize this platform for business purposes.  

Is Facebook Messenger Marketing Better Than Others?

Email Marketing  5-10% visibility rate  4-6% engaging rate 
Facebook Feeds  1-2% post visibility  0-1% engaging rate 
Facebook Messenger Bot  60-80% open rate ( within an hour)  50-70% engaging rate

Well as you can see in the table how Facebook Messenger Bot covers a wide range of audience within a limited span of time, which is both time saving and targets high traffic. 

Facebook messenger marketing automation is the hottest opportunity in digital marketing today. But a lot of marketers are not taking advantage of Messenger marketing. Infozium offers complete automation of ad campaigns on Facebook messenger. We are well equipped to run all the types of ad campaigns for products or services, create leads and sales funnel for any niche.

The advantages of messenger are multi-fold as compared to conventional marketing practices.
  • Messages on Facebook Messenger have an open rate of 50-80%
  • They have a click-through rate of 20%, especially when marketing campaigns like chat blasting are used
  • The conversion rate is much higher up to 3-5x than Facebook desktop ads
  • Facebook Messenger ads cost 30-50x less than conventional Facebook paid campaigns
What Makes Facebook Messenger Chat-bot Standout From Others?

There are many innovative and really great features added in Facebook messenger Marketing which makes it impossible for a Facebook messenger automation to go down. The features includes

  1. Comment Guard 
  2. Reaches your audience directly without any mediator 
  3. Messenger ads
  4. Saves money and time of the customer
  5. Easy to handle e-commerce transactions

Messenger Marketing Automation 1

 

  • Comment Guard 

By setting up a Comment guard on your Facebook post or ads, you link directly to your audience via comment as it allows your bot to send messages to people comment on posts or ads.  The bots will send a by default auto-generated message in messenger asking the responder whether he likes to get more information about the business and depending on how the person reverts the bot will go on with further messages. 

 

  • Reaches Your Audience Directly Without Any Mediator 

As mentioned above rather than the marketing email people click 3.5 times more on messenger. Since as buyers may respond (usually by pressing the CTA button – they don’t even need to type), they are more likely to back off from your advertising activities.

Also, Facebook Messenger has supported ads, which can be sent to anyone who has previously contacted your Page. Yes, this means you already have a list of subscribers. You can use these ads in conjunction with your chat-bot to target targeted customers.

Messenger Marketing Automation 2

 

  • Messenger Ads

Messenger ads are ads that just by a click takes the audience directly to the messenger, where the bots are just on check to clear all your doubts and present you with the best of offers and services. Through which you can even get information about the people visiting your site or page. You also send follow-up messages to the clients if they give you the permission to do so. 

Messenger ads take Facebook Messenger Marketing to another level of success and innovation.  

 

  • Saves Money And Time Of The Customer

Customers expect 24/7 availability but hate to wait. They keep asking the same question repeatedly.

If you spend a lot of time helping people track delivery, review your return policy, or book hire, a little automation will go a long way. Release your focus on tasks that Messenger chat-bot can’t do. Its interface looks like this.

Messenger Marketing Automation 3

 

 

  • Easy To Handle E-Commerce Transactions

With the right text, bots can sell, too. The reason why it has such low drop-down is that it sticks with the original outlook of Facebook messenger.

Also, dynamic trading leaves room for customization as the bot makes suggestions. 

Some Shocking Things That You Might Not Know About Facebook Messenger Chatbot:

  • According to DigitasLBi in America 33% of the total population prefers to buy things from a chatbot. The buyer is likely to spend $55 more on each purchase. According to Myclever Agency if the chatbot was available 33% of the UK’s population would by clothing, food and other necessities from it
  • One bad chatbot experience can be costly. According to a DigitasLBi report, it has been observed that the customer won’t use the chatbot service again when they have witnessed a bad experience. According to a Mindshare report, 61 percent of people may find it frustrating if a chatbot is unable to resolve a problem from a person.

                          Messenger Marketing Automation 4                

  • Xiaoice is a funny chatbot chat in China, according to Engadget. The average interval is 23 conversations per session (CPS). The highest-level CPS for all other chatbot conversations: 1.5 to 2.5.
  • Online chat and messaging apps are a unique 29 percent of the way people communicate with merchants when making a purchase decision, according to [24] 7. rather than contacting the seller via email (27 percent).
  • “Hello” and “hello” these 2 words are the most common words used by most of the chatbots to start the conversation. Some other common words are like “yes”, “Hi”, etc.
Frequently Asked Questions (FAQs)

#1 How are all the businesses have been using bots?

Each bot is different from active business.

  • They can help with general customer service queries, such as service delivery tracking and bookings. But they can also drive and be found picking up the right jeans, booking a flight to London, or ordering dinner.
  • They can suggest lifting a T-shirt to go with those jeans or a kombucha bottle with that dragon bowl.
  • They constantly remind you by showing advertisements that you forgot to purchase the shoes or the product you mostly visited recently.

#2 Why should a person prefer Facebook messenger bots for business?

There are two major benefits of using the Facebook Messenger bot.

  1. First, there is a low barrier to access for both you and your target audience. Facebook messenger has been declared as the 3rd most used application in the world.
  2. And it’s not just group conversations between friends and family. A recent Nielsen poll found that people think texting is the second-best way to communicate business. People exchange two billion messages and businesses more than Facebook Messenger every month.

Compare this with other mobile app markets, where 71 percent of users remove the app within 90 days. If you want to connect with your customers, building a Facebook Messenger bot is much cheaper than building a mobile app.

#3 What are chat-bots in Facebook messenger?

Basically, a chat-bot is part of messaging software that uses AI to communicate with people. The robots are designed to understand questions, provide answers, and perform tasks. From a customer’s point of view, they are time-saving and accessible. Instead of opening the app (stop downloading one), dialing, (using a search, or loading a web page, your customer can type a message, as they would a friend. Chat-bots have been around for a while for decades, and now, they exist on web pages, in apps, on social media that you name. Facebook Messenger bot is a live chat-bot on Facebook Messenger, which means it chats 1.3 billion other people who use Facebook Messenger every month. If you are on Facebook, you may already have a Facebook Messenger strategy. A Facebook Messenger bot is how you measure that strategy.

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infozium February 29, 2020 0 Comments

Content Marketing

Content Marketing

Best Content Marketing Strategy from Infozium​

 

Like it is said, “Content is not the king but the entire kingdom. And with the right marketing tactics one can the rule the market”.

Content marketing is utilized by driving brands. Our yearly exploration shows by far most of the advertisers are utilizing content promoting. Different types of marketing are concentrated on making content for a focused-on crowd internet.

Content marketing is a type of advertising focused on making, distributing, and disseminating content for the target crowd on the web. It is frequently utilized by organizations to attract consideration and produce drives, expand their client base, generate or increment online deals Increase brand mindfulness or validity, engage an online network of clients. Contents marketing pulls in possibilities and changes possibilities into clients by making and sharing significant free substance.

 

Content marketing – A weapon used by leading brands

We are actively using content marketing in our SEO campaigns. Our market research content marketing is used by the vast majority of active marketers. Also, it is the favorite weapon of almost all major brands & prominent companies in the world. The long list includes Amazon, P&G, Walmart, Microsoft, Cisco Systems, and Tata. The small businesses also have adopted the same technique, as it is at the core of digital marketing. It works wonders if done correctly. Our core expertise in this field ensures guaranteed results for our clients through long exhausting experience.

 

Quality substance is essential for all types of marketing. Content advertising procedure precedes your online media methodology. To be compelling at content advertising, it is fundamental to have an archived content marketing methodology.

Content marketing requires the constant conveyance of a lot of substance, ideally inside a substance promoting methodology. When organizations seek substance marketing, the principle center ought to be the necessities of the possibility or client.

Web-based business variations and computerized dispersion turned into the establishment of a marketing technique. Content Marketing Strategy Content marketing is the way toward arranging, making, appropriating, sharing and distributing substances to arrive at your intended interest group.

For instance, for every one of these objectives, a substance advertiser may gauge the diverse commitment and transformation measurements: Innovation measurements This alludes to organizations that need to investigate whether their web-based media crusades are producing editorial among purchasers.

Content Marketing
 

Examples: When an association makes a post through their online media stages and offers their musings, purchasers can be influenced or motivated to bestow their experiences. Electronic Media Content Marketing With over 3.7 billion overall customers, it’s directed such immense quantities of various associations put assets into online media content publicizing.

There are different stages, (for instance, Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with and a couple of various ways you can make an offer online media content on all of them, (for instance, photos, live and pre-recorded chronicles, and stories). When the business has reached to a certain extent where they know the demands of the customers then they need to publicize it through, including news, video, white papers, advanced books, infographics, email flyers, relevant investigations, webcasts, how-to assistants, question and answer articles, photos, locales, etc.

Most of these designs have a spot with the automated channel. Advanced substance advertising is an administration cycle that utilizes electronic channels to recognize, gauge, and fulfill the substance prerequisites of a specific crowd. You may share paid promotions via online media or distribute computerized advertisements on sites as flags or supported substance. Content marketing is a type of advertisement which is done online and targets the audience through various means. It is frequently utilized by organizations to Attract consideration and produce drives Expand their client base Generate or increment online deals Increase brand mindfulness or validity Engage an online network of clients Contents marketing draws in possibilities and changes possibilities into clients by making and sharing significant free substance.

No two substance advertising methodologies are the equivalent, in any event, they shouldn’t be. At a significant level, blogging is a technique, as is video marketing. In any case, diving further into the strategies, courses of events, and focuses on those procedures uncovers that there is a ton of fluctuation and nuances in play.

Types of Content Marketing

 

Social media marketing: With over 3.7 billion Social Media users in the world, it is easy to see why so many businesses are investing in social media content marketing.

There are many platforms like Facebook, Instagram, Pinterest, LinkedIn, and Snapchat that you can work with. Whereby several ways you can create and share social media content with each of them (such as photos, living, and pre-recorded videos, and news).

All of these platforms are ways to share your content which provides you with plenty of opportunities to connect with your audience.

Infographic content marketing: Infographics displays content, details, and data in a way that is clear and easy to understand. With a combination of simple words, short statements, and vivid images, infographics are a great way to effectively communicate your idea and content.

They work well if you are trying to bring out the educational and/or complex topics on the floor for all members of the audience to understand.

Blog content marketing: Blogs are a powerful form of incoming marketing content and sharing information with your customers and targeted audience (be it academic, customer-related, or product-related).

Blogs can be used to convert readers into customers, increase brand awareness, and/or build relationships with your audience.

Depending on the purpose of your particular blog, you may choose to promote other blog content by linking to a variety of posts, sharing links on your social media pages, linking websites with your partner’s products, or writing your product line.

content marketing

Podcast content marketing: Did you know that over six million people are currently listening to U.S. podcasts? Podcasts have become a popular content area because of their ease of use – you can enjoy them while relaxing or on the go.

That is why many businesses have started creating podcasts. This helps them in promoting the brand and building a direct connection with the targeted audience.

Video-based content marketing: According to our recent survey, more than 50% of consumers say they want to see videos from their affiliate brands.

Additionally, video marketing can increase conversions, improve ROI, and help you build relationships with audience members. You can choose to share your video marketing content on social media, web pages, or partner websites – increasing your reach across all the different media.

Paid-ad content marketing: As I said before, live traffic generated by the content and incoming marketing is increasingly increasing among all types of businesses.

However, that does not mean that paid content and ads are useless or inaccurate to reach your target audience. Paid content ad helps you reach the audience you want and it also increases the area of your reach.

There are many ways you can create and publish your own paid content ads. You may share paid ads on social media or publish digital ads on websites in the form of banners or sponsored content.

How to do content marketing

Doing content marketing is not a hard task to do, anyone can do it with little to no difficulties. In the below-given video everything is explained to you properly:

 

Four Major Benefits of Content Marketing: -

In this digital era, a finely drafted and informative content works as the key to a highly effective digital marketing stand on. And content marketing comes with a great level of benefits.

1.    Enjoy the high visibility rate of your brand –

Talking about content marketing and not mentioning social media is like getting a coffee without adding coffee in it. Promoting your content on social media gets your brand on top and it will be discovered on a great level by people who will be seeking services that your brand is endorsed with.

2.     Improves brand awareness and recognition –

The problem of not getting your brand well-known and famous will be solved. As the promotion carried out on your brand will get high traffic and good brand publicity for your brand. Which simultaneously increases your brand recognition and make people aware of it.

3.     Motivates your customer to move into purchase decisions.

Great content brings a good amount of credibility and reliability, and when people get good information about your brand, which will increase their interest in purchasing the product of your service. Good Content and Content Marketing never fails to make your customer be interested in your services.

4.      Build a lasting relationship with your customer.

By providing informative and accurate content on a regular basis, soon will bring your site on top and which will eventually turn the people in search of information towards your site.

content marketing

Important tips for marketing

 

1.  Set your target and mission: the first step in the field of content marketing is of the mission statement. This is a brief statement which helps you in setting up the things which are important and what are not, to make things easier. The things which a mission statement includes are:

  • The audience that you want to target.
  • The content which you are going to reach them.
  • The advantages that they will get if they prefer you.

2.  Establishing your own KPIs: the best way of achieving your target is by assigning them in sequence and order. This means setting Key Performing Indicators for your betterment of content marketing. KPIs help you check what all targets that you had achieved and what all things are still on their way. They contain your targets for revenue, sales, traffic, etc.

 

3. Identify audience: Before doing anything, you should know what group of the audience are you targeting. To clear your audience, you need to take these 3 actions

 

Collect Demographic Data –

The first step is to collect the numbers of your visitors, email subscribers, and social media followers. Web stats, social media statistics, and email subscriber analytics will give you the data you need for your audience:

 

  • Age
  • Gender
  • Education
  • Net worth

You will gain insight into their vital interests. To find this you need to learn how to use Google analytics. You will see market segments that your web visitors are entering.

Get your customer’s feedbacks

To learn more about your target audience, try collecting feedback from your current customers. That will give you details on:

  • How do they feel about the content you’re making now?
  • What their most urgent needs are
  • How to deal with their problems with your content

Getting the right customer feedback can help you:

  • Understand the priorities of your students and subscriber.
  • Get rid of your buyer, who we’ll talk about next.
  • Identify the best place according to you for reaching out to your targeted audience.

Create the Buyer Personas

If you have demographics and customer feedback, you can create or remove customer personas. Consumer personas, also known as customer avatars, describe your best readers and customers so you can better target content.

Customer-approved avatars that include information about your customers’ pain points, challenges, sources, and behavioral motivators.

When you know all this, you will have a better understanding of:

  • The type of thing on which the audience is responding.
  • How it will help them.
  • What will make them care?

 

4.  Know the best content creating channels

As you work through this process, you will begin to get an idea of ​​where your audience is connected, and that you already have a successful online presence. It is better to focus on what works and stretches from there than to try to do it all at once.

But to be completely sure, you will need to take another look at web analytics. If you use google analytics then you should check this through that website just by going to Public »Discovery» View all to see the top social networks where your content is shared.

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infozium February 29, 2020 0 Comments

CRM & Email Marketing

CRM Email Marketing

CRM Email Marketing (Customer Relationship Management) is a technology for managing all of your company relationships and interacting with potential customers and customers. The goal is simple: Improve business relationships. CRM helps a company in having a connection with their audience to improve their profit and streamline processes.

Most of the time when someone talks about CRM system, they mean the tool CRM which helps them in marketing, management, and production.

CRM Email Marketing

Who needs CRM?

The CRM system is for everyone dealing in the field of sales, customer service, marketing, business development, recruitment, or any other related business. It’s a better way to improve your external reaction which will ultimately lead to success. CRM gives you a lot of opportunities and methods like prospect contact information, identify sales opportunities, and many more things. You should make sure that the information is made available to the person in the company who needs this for the work.

If the data is provided to the right person at the right time it will increase the productivity of your company. This gives everyone in your company information regarding which kind of product does the customer has purchased and what is their interest. CRM helps the business of all scales by increasing their productivity and communication with customers.

Why CRM is important to your business?

According to an IT company, Gartner by the year 2021 the CRM system will be the software on which the companies will be spending the most. If your business is going to stay, you know you need a plan for the future. You have sales objectives, business objectives, and profits. But getting it on time can be tricky.

CRM Email Marketing

The CRM system helps you in getting a clear view of your customer. You can see it all in one place – a simple, customized dashboard that can tell you your customer’s previous history, the status of their orders, any outstanding customer service issues, and more.

You can also choose to include details in their social media activities – likes and dislikes sayings, and shares about you or your competitors. Marketers can use the CRM solution to better understand the sales pipeline or incoming prospects, making predictions easier and more accurate. You will have a clear view of every opportunity or lead, which shows a clear path from inquiries to sales. Some of the biggest benefits in production can come from beyond CRM as a marketing and marketing tool, and embedded in your business – from HR to customer service and asset management.

Although CRM systems have long been used as a marketing and marketing tool, customer service teams see huge benefits in using them. Today’s customer can raise an issue on one channel – say, on Twitter – and switch to email or phone to resolve it privately. CRM helps you by giving you a review of the customers without distracting you from your management work.

 

How it can increase the cost if your business is not having CRM?

Too much management means less time for everything else. An active sales team can create a flood of data. Respondents on the go talk to customers, meet expectations, and receive important information – but often this information is stored in handwritten notes, laptops, or inside the heads of your vendors.

Information can be lost, meetings are not immediately followed, and customer priorities can be a matter of speculation rather than strenuous exercise based on facts. And all can be included if the key seller continues. In the company, it’s not just the sales department which suffers.

CRM Email Marketing

 

Your customers may be contacting you on a variety of issues including phone, email, or social media – asking questions, following orders, or contacting you about a particular issue. If there is no standard communication system in the company, I will cause an unwanted response which affects the company’s growth.

Even if you successfully collect all this data, you face the challenge of making sense of it. It can be hard to pull off the wisdom. Reports can be hard to create and can waste valuable marketing time.

 

The working mechanism of the CRM system

Customer Relationship Management (CRM) system helps you in finding new customers and satisfying their needs with your business which helps the business in creating a strong bond with customers. The CRM programs start by collecting various information regarding the customer like their phone number, email address, and other necessary details. It can automatically redirect to other information, such as the latest news about a company’s activities, and may store personal information, such as customer preferences on social media. The CRM tool organizes this information to give you a complete record of people and companies completely, so you can better understand your relationships over time.

Email Marketing

Email marketing is a very effective digital marketing strategy for sending emails to prospects and customers. Active marketing emails turn prospects into customers and turn one-time buyers into loyal, aggressive fans.

CRM Email Marketing

 

Importance of Email Marketing

We’ve put together the biggest question, what is email marketing, but we never went into why email marketing is so important to your business. Let’s talk about that now.

In this era, email marketing has been increased with a large margin but the problem is some business is sending unwanted emails that are not preferred by the customers.

Types of email marketing

  • Transactional Email

Contact emails are usually triggered by the action of the customer and the company. To qualify as transactional or relationship messages, this primary purpose of communication must be to “facilitate, complete, or verify the transaction that the recipient previously agreed upon with the sender of the email with few other definitions.

  • Direct Emails

Direct emails mean sending an email to the customer just for promotional purposes. Companies often compile a list of customer email addresses or emails that will send specific promotional messages or rent a list of email addresses from service companies.

 

This is the top 3 reasons for you to prefer email marketing:

 

  1. Email is the # 1 communication channel. Did you know that at least 99% of consumers check their emails every day? This can’t be said for any other form of communication.
  2. You are the owner of your list. In any social media platform, your account (and all your followers and posts) may be suspended or deleted at any time, for any reason, without notice. You are the owner of your contact list. No one can remove those tracks.
  3. Email changes just fine. Customers who buy the product through an email spend 138% more than the people who didn’t receive the email scheme. Email marketing has an ROI (return on investment) of 4400%. That’s great! If you think that social media is changing this scene more than the email then you should know that people are 3 times inspired more by email rather than by social media.

How to grow your email list?

What is the one thing that all the people do to attract customers and make them subscribe to you? they simply put an opting form. Unfortunately, this tactic often does not work very well.

To enlarge your email list, you need to attract people with a compelling gift. You require a lead magnet.

What is a Lead magnet?

A leading magnet (aka an opting bribe) is a great option that you offer for free to exchange an email address. You don’t have to call anything creative; The main attraction is digital content such as PDFs, MP3 audio files, or videos that you can create a low cost or at no cost.

It can be anything you want, as long as it offers value to your guests for free.

Some examples of popular magnetic fields are:

  • e-books
  • A cheat sheet of tips or resources
  • White papers or case studies
  • A webinar
  • Free trials or samples
  • A free quote or consultation
  • Quizzes or a self-assessment
  • A coupon

CRM Email Marketing

 

How to make a good Lead Magnet?

You already know that a lead magnet needs to provide a free price. But if you want your magnet to work properly, here are 5 ways to keep it in mind:

 

  1. Easy to use: Lead magnets only work when the audience is using them, so if you submit a 300-page advertisement, you will not get a draw.
  2. Possibility: Leading magnets need to provide useful tools, skills, or useful information that your audience can use.
  3. Creates significant improvements: People continue to buy products and services if they work well. Your leading magnet will thrive if you are as important as your products and services.
  4. Appropriate: If you have done your homework about your hopes, you will not have a problem coming up with a leading magnetic topic that solves problems.
  5. Available immediately: People like instant gratification, so give it right away.

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infozium February 29, 2020 0 Comments

Link Building For High Ranking

Link Building

Link building is simply the process of getting other websites to link back to your website. All vendors and business owners should have an interest in building links to drive traffic to transfer and increase the authority of their site.

Why do you need to create links? Google’s algorithms are complex and constantly changing, but backlinks are always vital to consider how all search engines determine which internet sites list these keywords.

Build links are one of all the various strategies employed in computer program optimization (SEO) because links are a symbol to Google that your site may be a good quote service. Therefore, sites with more backlinks get higher rankings.

There’s a right way and a wrong way, however, to create links to your site. If you care about the long-term viability of your site and business, you must only engage in natural link building, meaning, the method of earning links instead of buying them or otherwise achieving them through manipulative tactics (sometimes referred to as black-hat SEO, a practice that may get your site essentially banned from the search results).

Link Building

That said, natural, organic link building could be a difficult, time-consuming process. Not all links are created equal: A link from an authoritative website just like the Wall Street Journal will have a greater impact on your rankings on the SERP than a link from a tiny low or newly built website, but high-quality links are harder to come back by.

Importance of Link Building for SEO

Link building is very important because it’s a significant thing about how Google ranks web content. Imagine that we own a site promoting turbine equipment that we sell. We’re competing with another turbine equipment manufacturer. one in every of the ranking factors Google will have a look at in determining a way to rank our respective pages is link popularity.

While the above example provides a general visual understanding of why link building is very important, it’s extremely basic. It omits key factors such as:

The trust and authority of the linking pages.

Optimizing SEO and content of the particular websites.

The anchor text of the incoming links.

 If you want to know how page rank is calculated you should go and check out these websites:

The original Google PageRank paper

An in-depth discussion of the formula behind PageRank

The Wikipedia page on the topic

Some market strategies for Link Building

There are so many strategies for link building, and some of them are explained below:

 

Link Building

Content Creation & Promotion – You should create a catchy and more attractive content which the viewer will automatically tend to share it. Before anything, you will be needing to spread your word before the public does it by themselves!

 Reviews & Mentions – Put your product, service, or site before of influencers in your industry, like popular bloggers or people with an oversized social media following.

Links from Friends & Partners – Ask people you recognize and other people you’re employed with to link to your site. Remember that relevance matters; links from sites that are within the same general industry or niche as your site will have more value than links from random, unrelated sites.

It can take a long time to make lots of links, but wait, and remember that shortcuts like buying links are against Google’s guidelines and may be devastating for your SEO. Don’t gamble.

 

How to make free links with internal link building

Build Links free with Internal Link Building

There’s a simple, underrated thanks to building links to the pages you’re attempting to enhance program rankings for. And it is a method you have got total control over Internal link building.

In attempting to induce an online page to rank, there are some key factors to consider:

Anchor Text – one of the foremost important things search engines take into consideration in ranking a page is that the actual text a linking page uses to speak about your content.

So if someone links to our Good Guys turbine Parts site with the text “wind turbine parts”, which will help us to rank highly for that keyword phrase, whereas if they’d simply used text like “Good Guys LLC” to link to our site, we wouldn’t enjoy the identical ranking advantage for the phrase “wind turbine parts”.

Quality of the Linking Page – Another factor taken into consideration is that the quality of the page that’s sending the link; search engines allow links from high-quality, trusted pages which leads to more counting when compared to question and answers content.

Page the Link is aimed toward – when the audience will talk about your website they will visit your home page. This is the main reason what makes it so difficult for the individual pages to come up.

These are all elements we won’t control in attempting to urge other sites to link to us. However, we can easily control the content from which the linking is being done for our pages. We can:

 

Determine what anchor text to use.

Decide on which page we want to put our Anchor text.

make sure that the content is of high quality and attractive (since it’s our page!).

It is necessary to build high-quality content for our website. This can help you in getting a range boost if the internal links are good.

Link Building

Use your site search

So how does one set about building these great internal links? You will have to keep in the notice a few steps which will help you in creating it:

Keyword Research for Link Building –  the first step is you should make a keyword tool that can be both relevant as well as popular.

Assign Keywords to Content – Next, you have got to group your keywords strategically, creating a search-friendly information architecture.

Link Pages Using Targeted Anchor Text – the ultimate step is to use your keyword research to intelligent inter-linking; you are doing this by linking to content using the keywords you’ve discovered.

The execution of the third item is essential. you wish to make sure that you’re linking to the proper pages with the correct anchor text.

How does link building helps business?

Building relationships

Link building can include access to other relevant websites and blogs in your industry. This access is usually related to an item you just created, such as a piece of content or an infographic. The general purpose of outreach is to get a link, but there is much more than that:

Access can help you build long-term relationships with key influencers in your industry, and these relationships can mean that your business is highly respected and trusted. This alone is important, though let’s not forgotten the temporary construction of the link, because we are building real evangelists and advocates for our business.

Sending transfer traffic

We’ve talked about the impact of links on your ratings, but what about the impact of links on forwarding traffic? A good link from the most visited website can lead to an increase in traffic, too.

If it is the right website, traffic is probably important too and can lead to increased sales, too. Also, in this case, the value of the link is not limited to SEO-it is about customers. A good example of this work is the guest post written by Michael Ellsberg on Tim Ferriss’ blog.

He also wrote a case study for Forbes outlining how important this tourism program is to him. “There is a big difference between exposure to a large audience,” he said, “and exposure to younger (but still more) viewers is a humorous affair.

” In other words, fans who prefer one blog were more likely to take blogger advice than (for example) viewers had to pay attention to the CNN anchor, even if the last group was older than the old one.

Product structure

Building a good link can help build your brand and establish you as an authority in your niche. There are some ways to create links, such as creating content, that can show people your company’s expertise, and this can go a long way in building your brand.

For example, if you create a piece of content based on sector data and publish it, you have the opportunity to be known about it in your industry.

When you make access and try to find links to content, you show off your expertise and ask other people in your industry to help spread the word and show others the same.

An important note in link building vs link “lead”

Or, the importance of having web pages to be linked to.

Before you can create links, you need something valuable to build links. It is usually the homepage of your website. More often than not, you build links to services such as blog posts, tools, research, or research.

Sometimes these assets last longer before you start your link building campaign. Sometimes, you make these resources primarily to build links in the mind.

 

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infozium February 29, 2020 0 Comments

Enterprise SEO

Enterprise SEO is a great, strategic search engine optimization strategy. It is based on the business objectives of your product and the unique structure of your website within Google search. But it also takes into account Google’s current context of power and its evolutionary approach.

Large organizations having large set up with mega websites & multiple brands normally require enterprise marketing services. Enterprise SEO projects are implemented in a completely different manner. The activities remain the same but the strategy is designed on a big scale. This type of project requires a more precise, sophisticated approach towards marketing. 

Submitting an organic search needle to a business site like this requires a lot – a smart, complex, and awesome approach to SEO. This approach should include detailed analysis, processes, automation, integration, strategic access, analytics, and comprehensive spread across all marketing activities. The result is a complete SEO for awesome results.

A well-executed SEO business plan also protects the brand publication that exists from Google’s algorithm flexibility. This protection extends beyond product search. It also lays the groundwork for effective response in the event of a future dignified problem.

Enterprise SEO

 

Rule a product or Service category

The main advantage of SEO business strategy is that it brings your product to the searchers at all stages of the customer journey. As a result, your company becomes a reliable, standard service for consumers no matter what category they are in.

According to a 2020 study conducted by Forrester Consulting, the traffic generated by biological searches is highly efficient and reliable leading to a high value for customer life (CLV).

It is natural to try to focus on efforts to improve search engines on product pages and categories that drive revenue directly. But that doesn’t build trust with potential customers – and it leaves the door open for competitors to do so.

Too bad, and it leaves the product at risk for problems known online, such as negative reviews. Poor product content may cause consumers to have second thoughts when making a final purchase decision.

Holistic Optimization

Enterprise SEO provides a complete way to build high-quality content and page optimization with access to highly targeted strategies. Taken together, these strategies can have a profound effect on competent pages and competing keywords.

This method gets the site live traffic from multiple keywords. You will manage big, competitive words in your head while reaping the benefits of long-tail keywords. While unsolicited search may seem insignificant, the volume of their combined search can exceed that of the keywords. Also, long-tail keywords are easy to win altogether, representing the fruit hanging slightly for your product.

Fully customizable next to the rated link structure has additional benefits:

  • It ensures that no amount of SEO is lost due to improper use of the page. As a result, you’ll better spread the link value to maximize the impact of your accessibility.
  • The usability of the page and the content can help an article or page rank of an evergreen resource to get a wider range of low-competition keywords. It is often possible to set the level of information on a page based solely on the quality and consistency of the content, without direct links from external publishers.
  • Information pages can also be used as collateral in the blogger access campaign.

Protecting Brand Reputation

Product searches are common throughout the customer journey. However, they are very focused – and important – at the end of the tail. That’s because consumers find a possible solution and research products and products.

Boxed searches return a combination of different results. You regularly find product-specific web formats, such as websites, social media profiles, and microsites. However, you will find third-party content such as online reviews, Wikipedia pages, and news articles.

While high results often receive the largest share of traffic, positions across one page gain clicks. Other than that, the benefits of not clicking can be very important in building your brand’s vision. Just as people slide through newspaper headlines, they scan search results before finally deciding what to read.

Especially in today’s clickbait era, articles can have misleading articles that affect the company’s reputation online. So, if you want to control your online accounts and protect product equity you will need to control your search results.

To do so, you should strengthen your search engine rankings with your properties and preferred content from other sites.

Integrated business SEO strongly enhances your digital footprint. As a result, you will be better able to reduce sales losses and speed up post-disaster recovery.

Enterprise SEO must be scalable

Google’s algorithm understands better than ever how a visitor can translate a web page. As a result, SEO now requires a team of diverse experts to meet with stakeholders across UX, branding, content, and other departments. Those visual link points go far beyond the merger of a traditional SEO project.

Many small firms and efficient consultants call themselves business SEO agencies. However, they are not set, and their migration is not done, to support this high level of integration.

Enterprise SEO

Automation
When it comes to SEO for corporate businesses, automation is the key to achieving greater disability.

Take keyword research, for example. There are so many SEO platforms and software solutions that can greatly increase your coverage and efficiency.

Technological SEO analysis, there are many platforms to use automatic search engines to identify problem areas.

Workflows

The workflow is an important element of facilitating project management.

Whether you’re connecting with a web dev guy throughout the hall or an IT professional in Japan, you need to make sure everyone adheres to the same programs, SEO platforms, and best practices. Otherwise, the management of your SEO and production project will suffer.

All major advertising campaigns, for example, should follow the same procedure. Content development should be a multi-line process that benefits from programming. Access to strategies should be planned, through a repetitive process. No matter how much work is done within your SEO program, when a defined workflow is defined, your SEO will greatly increase. This is an undisclosed fact for a website with thousands of pages.

Templates

Effective templates for large SEO business plans. When your website contains thousands of pages similar to global businesses like Nordstrom and IBM, encoding each page individually is not possible. Creating any single-use will damage your website and your teams. Execution times will be extended for months, and critical changes will not be prioritized.

In addition to the inefficiencies, it is common for business owners to have developers working without the inclusion of the above SEO. As a result, SEO teams are unable to add or customize content to category and product pages.

When talking about SEO issues with a development team, rely on analytics and reporting templates so you can speak the same language, no matter which team you belong to. Use templates to generate content across the business consistently, too. Additionally, when developing access strategies, tap the templates to enable your efforts.

 

Training

At the business level, an error can be catastrophic. Consider the effect of the butterfly: one small mistake can throw the whole movement of work over. For large businesses, the effects on product visibility can have a significant impact on traffic, revenue, and new revenue.

To avoid this, make an effort to provide comprehensive training for all the work involved in the SEO process. Write down all the workflow and processes, as well as the corresponding expectations.

Create an interactive questionnaire so that employees feel comfortable asking for clarification when needed.Enterprise SEO

Reporting
For continuous coordination with senior management and all departments, use automated and scary reporting. Automated reporting not only gives a clear view of your live search functionality but also gives participants the information they need to feel confident in supporting your Enterprise SEO efforts.

Automated reporting provides members of your SEO team with the information they need to make continuous performance on your web pages and content performance enhancement.

Online dashboards are an effective way to report across the business. Domo and Tableau are solid platforms, or you can check out oily solutions like DashThis and Grow.

Enterprise SEO strategies

How does Enterprise SEO improve brand name?

Your company’s branding strategy focuses primarily on specific messages, placement, classification, product personality, and basic values. Branded SEO focuses on influencing the visibility of product terms (e.g., brand name, branded products, product reviews, etc.). When branded SEO is done successfully, all of these product elements are strengthened, as the number of online touchpoints grows.

Another conflict between product and SEO is in the area of ​​reputation management. Online reputation management uses a combination of social media and SEO principles to create great content and put you on the first page of search results.

With brand reputation management, an effort is often placed on multiple websites on the Google homepage to get a set of branded keywords to influence public opinion. It is a combination of PR strategies, such as media coverage, with more traditional content development and SEO strategies for pushing better content higher in the Google SERPs.

Paid search and display advertising

Advertising is expensive, and once you stop advertising relevant ads, they stop. With Enterprise SEO which works in conjunction with paid search and display advertising, you can reduce your advertising and CPA spending without compromising your overall performance. Ads become part of your marketing strategy rather than necessary. You will not rely too much on paid search, freeing up your budget while getting rich on SERPs.

Another advantage of combining SEO with paid search is that the availability of solid organic search enhances the performance of paid ads. The more your product is found in the SERPs, the more searchers will see it as a “go” sign. Because of this, you are more likely to click one of your lists on a page.

Enterprise SEO fuels PR initiatives

Enterprise SEO benefits your PR efforts by sowing the right keywords within the PR placement to naturally exceed the SEO value. In this way, SEO promotes better internet performance and ROI from PR winning.

Also, search engine analysis provides important information for the PR team. Adds an in-depth context surrounding several websites, bloggers, and influencers as part of efforts to build PR team relationships.

Enterprise SEO
Social Media

SEO data can help drive your communication strategy. Turn this information into an online discussion about audience pain points to enhance your social marketing results.

Business SEO involves the use of strategies to reach books, partners, and influencers. You can use these channels to enhance your social media campaigns with targeted audiences for greater ROI.

 

Companies that are capable of delivering Enterprise Marketing
Looking at the above all factors, it is clearly understood that all agencies cannot undertake enterprise SEO projects. Careful selection is required to choose your right SEO partner. The following factors have to be kept in mind.

  • Full-time staff. All types of staff people are required to manage all activities from end to end. Experts in the field of research, analysis, on-page, content, off-page link building, social media are required. All the activities should be completely under control. Freelancers are not capable of managing such big campaigns.
  • High-Class content marketing. For enterprise marketing, world-class content creation and marketing are required. Only writing good blogs is not enough. Your agency should be skilled in all types of content creation. Also, high-level relations with the publishers, research & editing are required.
  • Strong software development ability. Sometimes, large scale modifications are required on the website for on-page SEO techniques to be properly implemented. Perfect execution is required to be done directly by the SEO firm or by the client staff under close supervision. The Enterprise SEO agency must have a good knowledge of Web design & Coding skills like HTML, CSS, JavaScript, JQuery, Ajax, MySQL, Apache, Linux. Also, some basic knowledge of platforms and languages like PHP, Magento, WordPress, Shopify, etc.
  • Strong Project Management. Powerful skills in multiple departments running are required to manage various activities running simultaneously. Also, perfect coordination is required with all the firms involved. Be it the SEO agency, the client, hosting service, and publishing websites. A highly experienced project management person is required for successful execution. director 

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infozium February 29, 2020 0 Comments

Online Reputation Management

Online Reputation Management

Are you in control of your reputation on the internet? 

We at Infozium help you take control of your online reputation & represent yourself fairly. Our advanced techniques ensure that the right material & content related to your company is visible by the people when they search for you on the internet. 

Online reputation management creates a balance and tries to keep the weight of the positive side considerably more than the negative.

The dignity of the internet has spread everywhere, so it’s time to put the word “online”. If you look at statistics like these, it’s clear that what happens online affects your whole life.

Your online reputation lasts forever. It is important to keep tabs on what people say about you online and take steps to correct any inaccuracies. (Here are some tips to help you get started.) For similar reasons, you also need to monitor your writing.

Online Reputation Management

Name management (sometimes called rep management or ORM) is the practice of trying to build a public or organizational public opinion by influencing details about that business, especially online.

What is needed is the formation of consumer perceptions of the role of consumers in any organization and the extent to which these ideas can be ignored if they are likely to damage the company’s operations at any time of the year.

Specifically, reputation management involves monitoring an individual’s or product’s online reputation, dealing with potentially harmful content, and using customer feedback to try to resolve issues before they damage a person’s or product’s reputation.

A big part of the Online Reputation Management revolves around removing the bad comments and highlight the good ones. In business, reputation management often seeks to bridge the gap between the way companies view themselves and the way others view them.

In 2012 Hyoungkoo Khang et-al published an article “Social Media Research in Advertising, Communication, Marketing, and Public Relations”. References to the teachings of Kaplan and Haenleins on the existence of society, present the “concept of self-presentation.” Due to the nature of social media platforms such as ‘Twitter,’ public opinion has never historically allowed such large donations to express any concerns or thoughts they may have.

Managing online presentations has become part of the corporate marketing department as updates and sometimes even allegations against a well-known organization can tarnish the company as a whole, often as a result of cultural cancellation.

Online Reputation Management 5

Audiences are easily transformed to change their ideas and updates with rights, which have great power against businesses. Often when scandals arise, many are quick to strike, unaware of the evidence that can thus ruin someone else’s livelihood. Khang emphasizes that “companies should take into account individual comments regarding the service 24/7.” This could mean that the company’s reputation depends on the buyer because they are the ones who can make or break it.

The Internet no longer relies on its advertising, but rather the reviews of others that often sell the product. The main question is thinking that is it reasonable to follow those influencers who promote products saying it’s clean, I guess.

In recent times, however, the trauma of this has become apparent, for example, with Instagram beauties advertising ‘fit-teas’ to appear small, accused of being the epitome of social beauty pressures and perceived as dangerous. of influencing their products and ideas to their audience or even the community, and on the other hand, the audience ‘power’ sometimes to the point of exhaustion.

Online Reputation Management

 

The difference between Online Reputation management and PR?

Both public relations (PR) and online reputation management have the same goal: to present the company in the best possible light. The primary function that differentiates both is how they achieve the goal.

PR firms operate externally, such as advertising and integrated media promotion efforts. It is largely an effective effort to strengthen brands instead of reducing corporate aggression (although PR firms sometimes handle damage control).

Online reputation management, on the other hand, tends to work well. It includes seeking and responding to potentially harmful content from third parties or companies. Most of the work that goes into ORM is handled internally by-products and not by an outside company.

Why ORM is important?

The hit brands they pick up online may be many, but it’s usually a small attack — a negative comment here, a stellar rating down there. None of these beats deserve a full PR campaign, but they add up quickly.

You need online reputation management to take care of all of these small fires before they get into serious damage. ORM is also important in keeping things transparent – an important ingredient in product reliability by 2020.

While there is still room for formal PR campaigns, consumers today also want a live engagement with companies. They want to hear directly from businesses in personalized conversations, like direct messages or comments via Instagram.

5 Online Reputation Strategies which you should know:

 

Given a large number of social media sites and sites where your product may be mentioned, online reputation management may seem daunting.

But don’t worry – we’re here to help! We have put together five-sound tips that will help you begin to manage the dignity of your product online.

1. Respond Quickly and Compassionately.

Sometimes the best ORM occurs before a negative comment or review. When customers ask questions, either by sending you a direct message or by posting on social media, you should respond immediately.

According to a study by Clutch 83% of people expect answers within a day or two and it should not take much time. Quick responses prevent frustrated users from posting negative feedback and show the customer you place a high value on helping them.

2. Negativity Up Front Address.

It can be tempting to dismiss negative comments and reviews from customers. After all, why would you want to draw their attention to them by commenting? But the fact is that you are making your company miserable by ignoring unhappy customers. Of the 82% of consumers who read online reviews, 97% also read business responses.

Talking about negative reviews is a way to show customers that even if they have a problem with your company, you will be there to take care of it.

So, when customers leave comments and reviews incorrectly, always respond. Address their issue patiently and resolutely. Peloton, a weightlifting company, follows this idea by responding consistently to negative reviews posted on their website.

3. Make Your Own Mistakes.

If your company is undergoing a serious or physical investigation, it is always helpful to apologize. Showing remorse spreads tense customer situations and strengthens customer relationships. It shows consumers that your company is honest and transparent.

Art is your apology for the real purpose of being able to solve a problem. Direct attention to the main concerns raised by consumers and the media, and explain what you will do to resolve the situation. Consider also your apology. If most of the negative feedback is using a social media platform, for example, that channel might be a good place to post your statement.

4. Stay on top of your Search Results.

Many marketers think of SEO as a way to keep their products visible. But it is also an important tool to reduce the appearance of inappropriate publishing and content associated with your product.

Ideally, you want your company page to appear first when your company name is searched. After all, the first result in SERPs gets more than 31% clicks in total, and customers are ten times more likely to click on the first search result than 10 pages below.

Use the incognito window to monitor your product search results to see what customers see. Competitors may be puzzled with your keywords to make their details appear first, so you may need to bid on your keywords to keep the top spot.

5. Change Online Name Management. Instead of associating yourself with websites and social media alone, save time by using software that performs ORM functions.

One of the easiest monitoring tools for Google Alerts. Just enter your brand name into the tool, and you will receive media notifications and news about your company. That way, you will know as soon as your company is mentioned, and you can respond quickly if necessary.

 

 

Online Reputation Management – How Online Reputation Works?
There can be a Bad cycle or a Good cycle for your reputation. The bad cycle is made of rumors, negatives & all the bad information that you don’t want about yourself. Exactly opposite of that is the good cycle with all good in it.
The content which is shocking, misleading, malicious, or scandalous always ranks higher on the internet. In the same way, high quality, precise, and current content also ranks highly.

Search engines see that this type of content is liked by people, so they rank it higher. Social media also promotes them more.
Follow up content by people creates more traffic and backlinks for both this type of content. Ultimately, it validates the truthness of both the good and bad in the same way.
This is how a company’s reputation is trapped in the cycle.
Importance of online reputation & why you should care about it
As of today, the scenario is the Internet has become the first stop for anything. The handy first source of information & knowledge on which people have trust.

They rely on it so much that decisions are made based on the content they find online.
Every two out of three people rely on the Internet and trust the information provided by it about a person, company or a business (Edelman Insights)
70% of hiring personnel rely on online content as the basis to approve or reject a candidate (Cross-Tab)

Local businesses have the highest impact due to their online reputation. 97% of people read their reviews & take decisions (BIA Kelsey)
It is how you manage the buzz online because 80% of bad reputation comes from the difference between the buzz and the actual reality (Digimind)
The above statistics make it clear that online reputation has a tremendous effect on your entire life.

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infozium February 29, 2020 0 Comments

Conversion Rate Optimization

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of website visitors who take the desired action – be it filling out a form, being a customer, or something else. The CRO process involves understanding how users navigate your site, what steps they are taking, and what is holding them back from accomplishing your goals.

Conversion Rate Optimization

 

What does conversion in this means?

Conversion is a common term in which a visitor completes a site purpose. Terms come in many forms and sizes. When you use your website to sell products, the main purpose (known as macro-conversion) is for the user to purchase. Some minor changes may occur before the user completes the major changes, such as subscribing to receive emails. This is called a small modification.

Examples of conversions

Macro conversion:

Purchase a product on site

Requesting a quotation

Registration for the service

Examples of small changes:

Email subscription list

Creating an account

Adding a product to the cart

What is the conversion rate?

The conversion rate of your site is the number of times a user completes a target separated by traffic to your site. If a user can convert on each visit (such as purchasing a product), divide the conversion rate by the number of times (the number of different times the user has visited your site). When selling a subscription, divide the conversion value by the number of users.

The conversion rate occurs after a visit to your site. This is different from using SEO conversions or paid ads that focus on who clicks on your site from organic search results, how many clicks you get, and which keywords drive traffic.

Conversion Rate Optimization

 

How to Calculate the Conversion Rate -

In case the viewer can change each time he or she visits:

Imagine we have an eCommerce site – Roger’s Robotic. The user can make new purchases for each session. We want to add so that they buy as much as possible. If a user visits the site three times, that can be three sessions – with three chances to convert.

Let’s get closer to our user’s three times and how they behave:

Session 1: No modification – the user was familiar with the site and navigated.

Session 2: The user purchased a new shiny antenna. This is a conversion!

Session 3: The user came back and bought a new set of gears and a flashing light – another modification! Or they buy two items, this is one separate order and thus counted as one conversion.

To find our conversion rate, we can take several different purchase orders and divide them by the total number of sessions.

5 CRO methods benefit SEO

While not directly related to attracting live website traffic or ranking on a search engine results page (SERP), conversion rate optimization has distinct SEO benefits. That includes:

  1. Improved customer understanding: The usefulness of the conversion rate can help you better understand your main audience and find out which language or messages best speak for their needs. The efficiency of the conversion rate depends on finding the right customers for your business. Gaining more people does not do good for your business if they are not good people!
  2. Better ROI: A higher conversion rate means making the most of the resources you have. By studying how to get the most out of your acquisition efforts, you will get a lot of conversions without bringing in potential customers.
  3. Better variation: While the size of your audience may not increase as your business grows, CRO allows you to grow without running out of resources and potential customers. The audience is endless. By converting other browsers into clients, you will be able to grow your business without losing customers.
  4. Better user experience: A person when feeling that he is comfortable and can use it easily he will stay there for a long time period. CRO basically researches on your own website through actions and improving each time for any kind of problem. The viewer who will feel more confident and surer upon your website is definitely going to be more on your website.
  5. Improved trust: If a user is sharing his personal details like a car, or personal information then it’s necessary for him to trust you. Your website is your number one marketing agent. As an internal marketing team, your site needs to be professional, respectful, and ready to answer all your customers’ questions.

 

The key to successful use

To improve conversion rates, you need to know where to grow, and who to do it for. This knowledge is the cornerstone of effective Conversion Rate Optimization strategies.

If you do not collect data, you will only be able to make changes based on your emotions. The intestines are amazing! But making decisions about the inner feelings of the stomach instead of thinking about data can be a waste of time and money.

Mathematical method

This method, also known as data analysis, gives you difficult numbers after how people behave on your site. Start with a solid web analytics platform, like Google Analytics. Next, add tracking to your conversion.

Using CRO-based analytics can answer important questions about how users interact with your site. Price analysis provides details such as:

Where people access your site, that is, which web page they first visit

What features they engage with, that is, where they spend time on the page or within your site

Which channel and sender you have introduced, that is, where they find and click on your site link

What devices and browsers they use?

Who are your customers (age, demographics, and interests)?

Where users leave your conversion module, that is, anywhere or any action users leave your site

This information gives you an idea that where you have to work more by placing your effort on the most relevant and important pages for your users, you will see the greatest impact.

The way of the people

Doing your first evaluation analysis is very important if you have a large site with a variety of content as it informs you, by looking at the numbers, where you can focus your efforts. But now that you know how users interact with your site, you can look at the “why” behind their behavior.

This human-centered approach, known as quality data analysis, is highly dependent. You will need the measurement data mentioned above to identify who you should be asking. You cannot add to all users, so prepare your appropriate user – that is, the user is very important to him or her as a customer.

Ways to get this data:

Site tests

User testing

Satisfaction Surveys

The quality analysis helps improve conversions by providing information about users such as:

Why do they participate? Why did they initially decide to visit your site or navigate to a particular page? What about their favorite page or product?

What do they think your site offers that makes you different from your competitors? Is there a feature or service provided by your company that makes your purchase feel better?

What words do they use to describe your products, services, and pain points? How are they going to review your website among their friends and family? In fact, how do they talk about what you are doing?

There are some things only raw data can tell you about what brought the user to your site or how you can improve their information. But if you combine this information with your statistical data, you can get a better understanding of the pages on your site that offer the best opportunities to grow and make the audience come back to you again and again.

Bad way

This comes in many forms. Other CRO ineffective methods include:

Guessing, hunting, and intestinal sensations

You do it because your competitors do it

Making changes based on the perspective of the highest paid person

All of these examples have one thing in common: they are not data-driven and maybe random shots in the dark. It is better to spend time collecting and analyzing data to build meaningful tests based on clear data. No one likes to use unsuccessful tests.

How to Benefit from Websites From CRO

Here are four areas of your website that have the potential to benefit the most from conversion rate performance.

1. Homepage

Home pages can be pre-selected for the CRO. In addition to making a first impression on visitors, a homepage is also an opportunity to retain those visitors and lead them further on your website.

You can do this by highlighting product information links, providing a free registration button, or installing a chatbot asking questions to visitors at any time during their browsing.

 

 

2. Price List

A website price page can be a place to make or differentiate many visitors to a website. The CRO can help the pricing page convert visitors into customers by changing pricing times (e.g. price-per year versus price-per month), define product features associated with each price, and include a phone number that guests will call pricing.

 

 

3. Blog

A blog is a great opportunity for website conversion. This process usually involves adding a call to action (CTA) throughout the article or inviting readers to learn more about the topic by submitting their email address to change the eBooks or industry.

 

 

4.Arrival Pages

Landing pages are designed for people to take action. The landing page of the event, for example, can be made with a video of last year’s event to encourage visitors to sign up this year.

And if the landing page is used to share free services with visitors, it can be customized with preview content from that source to encourage visitors to download.

Now that you know where you can prepare for the conversion, you may be wondering how you know your business is ready to start the process.

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infozium February 29, 2020 0 Comments

Video Marketing

Viral Video Marketing for Maximum views & subscribers

Video Marketing

Video marketing means using video format to promote and advertise your product on social media platforms. This helps you target the audience which you want to attract easily. Through a video, you can explain more about your product to the customer in less time compared to any other source of marketing.

The boom of video marketing started in 2017 and ever since then it’s rising drastically from the previous year. The reason behind this is now the internet is almost available to all the people in a society. Another major reason is that not all people want to read about a product most people prefer watching a video as it gives them more information about it in comparatively less time.

According to the latest research, almost 50% of people preferred video-based marketing to any else. Video Marketing is capable of increasing the crowd by 80% if placed properly on the landing page, and even mention of the word ‘video’ increases the opening rate by 19%.

Video Marketing

 

All these videos didn’t only make the buying and selling easy for consumers and buyers, but for salespeople also. This helped them connect with the audience more easily and explain things more clearly. If we say in short, ‘Video Marketing has revolutionized the concept of marketing recently’.

Another thing which is mentioned by the clicks of the customers is that they prefer inauthentic and less-scripted videos rather than those high-quality videos. They prefer it original and give better reviews and think that hose high-quality videos are completely focused on just sugar-coating the product.

These are some things that a person must know before starting the video marketing concept. If you want to know more amazing things like these keep reading the article until the end.

Benefits of Video marketing

  • Video helps you connect with your audience. Today, most of the company’s efforts are designed to help build trust.
  • Video is a gold mine of SEO, which helps build backlinks to your site, increase popularity and share (which can affect search rates), and drive traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos on YT and tag, tag, mark with keywords/keywords!

Video Marketing

  • Videos enhance data storage. If your customers only hear something, they are likely to keep about 10% of that information three days later; in contrast, if what they hear is accompanied by appropriate images, they will retain 65% of that information three days later.
  • In 2017, video content will account for approximately 74% of all online traffic. Your customers love the video. Potential customers also like the video, which means that better video marketing can attract new visitors.
  • Email subject lines that include the word “video” see a 19% increase in open rates and a 65% click increase.
  • Most of the four customers would rather watch the product video, rather than read the product description.
  • Do you like money? Then think about it: after watching the video, customers have a 64-85% chance of making a purchase.

SEO Gold Mine

Videos have a high potential to substantially improve CTR (click-through rate). This leads to high open rates, thereby increasing the leads & conversions. The key is to properly tag the video & reach the target audience. YouTube is the second largest search engine and it is owned by Google which is first.

Changing Buying Habits Boosts Conversion Rates

The latest analysis found that 57 percent of online buyers are more inclined towards videos. They are likely to purchase a product after watching a detailed product demonstration video. The buying patterns have changed drastically. Video gives a live feeling of the product which is essential for the customer.

Video is Everywhere

You can find videos on a lot of platforms. YouTube, Vimeo, Other Social Media, Video Boards, etc. Because of easy internet availability in the world of smartphones, customers can access videos on the go. They can anytime open the phones and see whatever they want. This is the most advanced marketing as compared to the old techniques of print media. Also, this can be done in a very affordable way.

Effectiveness of Videos

The video combines both visual & audio, which gives a very strong effect. For videos, the retention rate is as high as 80 percent. For the visual ads, the rate is only 20 percent. And for only audio ads, it is a mere 10 percent. So this shows how powerful video marketing is. Video has changed the complete marketing game.

Emotions in Video

Video affects the emotions of people in a very strong way. The combination of music & live visuals directly influences people’s brains. It’s pleasant watching a video rather than just plain text reading. 

Also, it conveys the message in a fast, interesting & very effective way to humans. This emotional bonding is the key to marketing. 

Developing a Video Marketing Campaign

A lot of market study, competition analysis, and product study are required to make a good video marketing campaign. This helps to create great video content that binds the customers. You need to define, what you want your consumers to feel after watching the audiovisual clip. Also, it allows you to define a powerful call to action.

Once the concept & content is clear, you need to select a good production unit to make your vision into reality. Anybody can make a video walking down the street, but the quality is most important. An expertly made video is an asset for a lifetime. Viral videos can give your exponential benefits in terms of branding. 

Infozium has expertise in understanding the modern market needs. Our video marketing team specializes in the area. 

Some important video marketing strategy that you must know

1. Plan a video: Before you starting anything else, first of all, think about the conversation through which your video will start. If you think why this step is important then you should know whenever a customer starts watching your video if he doesn’t find the starting catchy and attractive then he will surely close it.

So, if you have not planned for the video it will surely waste your lot of time editing it and recreating it many times. Firstly, there is a certain question whose answers you need to know:

  • Who is your targeted audience? This is important to know what age group or what group of society you are targeting to make videos. The reason behind this is that not all people prefer 1 type of video. Always remember that every person has his/her own taste, so you need to know your audience as better as possible.
  • Why are you making a video? You need to know the purpose of why you are machining a video. Do you want to increase your brand awareness? Introduce a new product or just anything else? This is important because your content will be focused on it accordingly.
  • What are the expenses of the video? You have to analyze the cost that will be going to incur in your video. The reason for this is that videos are not easy to make, the background voice must be clear, the video must be well-edited and all of these things need to be planned.

Video Marketing

2. Prepare the script: You might have watched many unscripted videos they seem amazing and funny so you might think that this will be the best strategy for your business also, right? NO, it will be not. For marketing video, it’s really necessary to have a script or you might forget some points that were required to be added or any other problem. This will directly lead to increasing the cost of making your video.

  • For making a video first thing which you will be needing is to prepare a script which contains all the points for which the video is being made. This is necessary so that you don’t miss out on any important thing about the topic.
  • Then the second step is proofreading. You should read the whole script again and analyze whether any important point has been missed out or not. If you find all the things correct then move to the final step.
  • The final step is learning the script. Now, this point is really important because you should not hold a paper in your hand and start reading. The reason for this is then the video will not look authentic and people might not consider watching your videos.

 3. Set up your studio: This is an important step that must be followed and take care of. You will certainly not want to shoot your video in a place where all the things are messed up instead you might prefer a place which his cleaner ad attractive.

Other than that, you must also take care of your camera whether it’s properly set up or not. You should not all the details about your camera as it will reduce your work of editing if you know these things.

The camera angle must be set so that neither you are exposing unnecessary of your surroundings and nor in the whole video only face of yours is visible. Another thing which you must take care of is your audio system. If you are recording it with your mobile camera then you might not have to any additional setting but just place it in the right position.

However, if you are using any different equipment for your video recording then you should place it at the right point so that neither too high volume is recorded nor too low.

 

4. Select perfect music: Now most of you might be thinking that this step is not required but it’s not like that. Adding music is one of the most main things which needs to be done with utmost priority. If you have selected the right music for your video it makes your video catchier and more entertaining. People will tend to stay more time in your video if the background music is sweet and melodious.

However, if you are using copyrighted music you should take permission from the artist for using the song. You have to make sure that the music is not at a place where you would like it to not be. You have to manage the sound of the music where it should be high and where it should be low.

Selecting video platforms:

YouTube

If you ask your friends which video platforms they use, the answer you will most likely hear is YouTube. YouTube is the largest video hosting platform and the second largest search platform and the second most visited website – both behind Google. Daily over 5 billion people all over the world watch YouTube.

It’s also free to upload your videos to YouTube and use them to use them.

Video Marketing

In addition to its large audience, YouTube offers many other features that make the platform a great choice for hosting your video. Because YouTube videos are hosted on individual channels, the platform allows you to build dedicated viewers. Users who follow your channel are more likely to see some of the videos you upload.

Within your channel, you can also organize videos into playlists, making it easier for your viewers to search for your content. As a social speaker, viewers can engage with your videos by liking and commenting on them, giving you another opportunity to connect with your audience.

YouTube also offers a variety of advertising methods for sophisticated targeting.

While YouTube offers the benefit of access to many viewers at no cost of uploading and hosting videos, there are several declining platforms. While video ads can be a great tool for promoting your content, the number of platform ads from other advertisers may interfere with your viewer’s information.

 

Vimeo

If your friends have not responded to your previous question with “YouTube” they may have responded with Vimeo, the second largest video hosting platform. Vimeo’s audience is much smaller (715 million monthly views) than YouTube, but there are still many benefits that make it a favorite for content creators and viewers alike.

Among these is a simple, clean interface, which makes it easy to navigate the platform. Unlike YouTube, Vimeo has more limited ads and ads that can limit your viewers’ experience. Videos on Vimeo also tend to be higher than YouTube, and the audience on the platform may be more professional.

Vimeo offers many different premium account options to better suit businesses. Premium accounts provide additional storage, advanced analytics, customer support, player customization, access to lead production tools, and much more.

In addition to premium accounts, Vimeo also collaborates with businesses to produce high-quality advertising content.

 

Vidyard

Vidyard is a platform where the video is mostly posted with the purpose of business promotion. Here is what we say. These days, we know that posting your video on YouTube is not enough.

You need video content specific to the Facebook and Instagram channel, not to mention your website. Enter: Vidyard. The platform allows you to publish and update in all of these locations from a central location.

From this site, you will get all kinds of viewer views. Find out what kinds of video content your audience likes and how you watch their videos.

After that, call that information directly on your automated marketing software or CRM. For example, if the prospect you have been watching is watching your latest research video, you will be notified immediately.

One of the coolest features of Vidyard is the ability to customize videos with the name of the industry or company directly in video production. This is a creative edition as soon as you start working and exploring it.

 

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infozium February 8, 2020 0 Comments